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HOW DOES THE AUDIO USAGE LOOK LIKE IN 2025?

The audio evolution is in full swing. Whether at home, in the car, at work or on the road via smartphone and headphones: audio and radio are popular companions in numerous everyday situations. Language assistants also ensure that audio plays a central role in the digital world. Against this background, the following questions arise:

  • How will people use audio and audio content in the future?
  • What does the current audio landscape look like?
  • What does the current audio landscape look like?
  • What is the role and relevance of radio and other audio channels,
    both now and in the future?
  • How can advertising be integrated into the audio world in a future-proof manner?