The Planet audio in change

Audio usage yesterday and today:
from CD to streaming

At the end of the 20th century, all listeners predominantly used the same audio channels, the offer was manageable and almost exclusively analogue: FM radio, vinyl records, cassettes. It was not until later that CDs were added as the first digital audio media. In the course of increasing digitalization, the range of audio products diversified. New independent audio channels were created, in particular streaming. Other channels, such as CDs and more recently MP3, have lost their importance and are likely to disappear completely from listeners’ ears in the future.

The new channel diversity has also resulted in differences in audio usage. This is because audio content can now be accessed via numerous terminal devices. Audio is mobile, always available and not tied to any sound carrier. Online audio services are now taken for granted alongside FM: streaming services such as Spotify, podcasts and audio book providers such as Audible offer consumers content tailored to their needs and are deliberately switched on. Analog audio media such as cassettes and vinyl records are currently experiencing a renaissance – CDs, on the other hand, are disappearing in the diversity of offerings.

At the end of the 20th century, all listeners predominantly used the same audio channels, the offer was manageable and almost exclusively analogue: FM radio, vinyl records, cassettes. It was not until later that CDs were added as the first digital audio media. In the course of increasing digitalization, the range of audio products diversified. New independent audio channels were created, in particular streaming. Other channels, such as CDs and more recently MP3, have lost their importance and are likely to disappear completely from listeners’ ears in the future.

The new channel diversity has also resulted in differences in audio usage. This is because audio content can now be accessed via numerous terminal devices. Audio is mobile, always available and not tied to any sound carrier. Online audio services are now taken for granted alongside FM: streaming services such as Spotify, podcasts and audio book providers such as Audible offer consumers content tailored to their needs and are deliberately switched on. Analog audio media such as cassettes and vinyl records are currently experiencing a renaissance – CDs, on the other hand, are disappearing in the diversity of offerings.

Audio 2025: The Instagram for Music

The audio meeting place of the future is increasingly shifting into the digital world. Networking is taking place globally. The trends in the expectations of audio consumers are clear recognizable:

1. A new audio union is created

Audio connect closer together again. The central channels FM radio, streaming services, podcasts and web radios will converge by the year 2025 and partly merge into each other.

3. Personalization is increasing:

advertising will become more personalized, subtle and the user is therefore not disturbed by hearing, but ideally offers the user concrete added value. Consumers continue to have the choice of using the free version with advertising or the paid premium version without advertising.

2. Central access to audio content:

self-determined use and multi-optionality are becoming increasingly important. While different receivers are still used today to get different audio content, there will only be one central device in the future. In addition, radio will become customizable and listeners will become program directors. Radio on demand will make it possible to consume the appropriate audio content depending on the situation, mood or personal daily routine.

4. A conscious switch-off:

from music activation also plays an important role in the future. On Silent Island, listeners seek and find peace and relaxation.

ONCE UPON A TIME, THERE WAS…

In the 1980s, there was one huge land mass, covering the entire planet. This supercontinent was known as „Analogia“.

 The countries which made up this continent were:

FMania, Vinylis, Cassettonia and CD-istan.

The borders between the countries were open and unguarded, for peace prevailed over the planet. The entire population primarily used the same audio channels, and so there was a sense of togetherness here.

The climate was gentle and warm but also very changeable. Nevertheless, the people were comfortable and felt good here.

But then, the rise of the internet gradually started to bring about a change in the climate. The sea levels and climatic conditions in the countries started to change.

Small land masses gradually started to split off and drifted away from the once large continent.

2019: Continental drift and climate change brought about by the rise of the internet and smart phones

The rise of the internet and smart phones has scattered the continents far and wide, causing differences in audio usage to emerge. As the continents have changed, so too have their inhabitants.

Continents and countries:
1. Radiorope– the fertile land

  1. FMania 
    FMania is now a country on the separate continent of Radiorope. It is an established, stable, fruitful country that does not attract much attention. However, there has been scant further development here. Its technological backwardness has meant that it has lost influence in global politics. The people here are conservative, quite old-fashioned, frugal, undemanding, hard-working and pleasant, but of a serious disposition. They consume a lot of news and negative headlines and focus on the serious things in life.
  2.  
  3. DAB-deria
    As a result of climate change and techological advancements, Dabderia+ has emerged as a small country in its own right with a modern image. It is progressive and highly technological. Because of its modernity, a few people have emigrated here from FMania. Life here is very expensive though; only a few can afford to live here so it is sparsely populated. The future of Dabderia+ is uncertain because politicans do not want to invest in development here.
  4.  
  5. Webradpolis
    Webrapolis has a similarly modern image. It too is a progressive and highly developed country. There are many cities worth visiting, all international in nature and culturally heteroegneous. The population density is very high; anybody can afford to live here without a problem. A few prominent figures have settled on the Simulcast Hills, attracting tourists from all over the world. Near Streamania, there are holiday beaches where it can get very hot.

2. Streamania – the new continent

  1. The country Musictopia is a highly advanced, highly technological, rich, capitalist country. There is a lot to see and do, especially in Spotify City. There is always something new and better to discover. Life is vibrant here. The people are forward-thinking and innovative, with ambitious ideas. This country is home to many unconventional thinkers, mostly young people who are becoming ever more comfortable and demanding. The people here always have a happy life. They are generally not very serious because they consume hardly any news. Immigration from the other continents is causing the population to grow very rapidly. Although there are many sub-cultures, they live in their echo chambers. The country enjoys a very warm to sub-tropical climate. The south is a popular holiday destination, with beautiful beaches, holiday entertainers and amusement parks.
  2.  
  3. St. Youtube is an exciting, amazing country. With its many unexplored caves and lakes, it is an exciting destination for explorers. The country has just experienced a population explosion and so there are lots of children and young people. The people are cosmopolitan, diverse and curious. There is always something going on here and there is always something new to see. Many prominent figures live here with their communities. However, the country is also quite unstable as it is very culturally heterogeneous. The future is uncertain.

    Rivers flow out from Lake Commercials and pass through Radiorope and Streamania. They represent a steady stream of mass advertising.

3. The Islands

  1. Podcast Island is a small, stable and independent, newly-emerged democracy. It can sometimes be difficult for outsiders to reach; many have no interest in it whatsoever. However, the island has managed to win the hearts of some explorers. The people here are very focused and eager to learn. These are people who say what they think – you either love them or you hate them! Although it can sometimes get stormy, the climate here is very invigorating.
  2.  
  3. Audiobook Island is a sleeply island that has also recently emerged out of the sea. Those who have discovered it can freely live out their days here. It is a very colourful place, with lots of interesting plants and animals. Although the people here are rather lazy, they are also very pleasant and imaginantive. Because of its tropical climate, it is an insider‘s tip for a holiday destination.
  4.  
  5. Videoland has also recently emerged. It is an industrial centre of power and rich in natural resources. Its technologically advanced nature influences the entire planet, especially Streamania. However, the people here are very capitalist and superficial. It is a throw-away society where new things do not last.

4. The continent Preserve

    1. Mp3-ia has been cooling for years and is already frozen over in the north. Icebergs cover the once flourishing country, with the population either ageing or emigrating. Tourism is also on the decline. But the people who went to great efforts to build a good life here staunchly remain.

 

    1. CD-istan was once a prominent country with great influence in global politics, but is losing its renown. Climate change has caused the country to shrink. Although there are a few oases and sights to see, the country’s technological backwardness is causing it to lose appeal and many of its people are emigrating overseas. The standard of living is deteriorating, large areas are drying out and deserts are forming.

 

    1. Vinylis is a country with a great past. As it has drifted far from the other continents, you now have to battle through jungle in order to get here. But it‘s worth it. It has nature reserves and valuable sights worth seeing. Its intrinsic flair means that it is increasing in popularity as a holiday destination for nostalgia tourists. However, the climate here is generally hot and dry; the tremendous heat can be exhausting for visitors from abroad, who are often unable to tolerate it for very long.

 

  1. Cassettonia has lost a huge amount of its land to rising sea levels and looks set to sink completely. Life here has ceased to exist; the region is desolate, its raw materials have been exhausted. The occasional tourist does still come here now and again as they remember the country from before. These are mainly young families with children.

 

5. The water vein: Advertising

Rivers flow through Radioropa and Streamania from Lake Commercials. They stand for a uniform stream of mass advertising.

2025: The Audio-Union is born– The continents merge

The Audio-Union:

The climate change brought about by the rise of the internet, under the influence of voice control technology and the One Device has led to the merging of the continents Radiorope and Streamania. This has formed the supercontinent of Audio Union, a land where the borders are no longer guarded. A new era has dawned. While the climate in Streamania and Radiorope is becoming more pleasant, in other regions, it is becoming harsher.

Borders disappear:

There are globally-applicable rules for mutual exchange and uniform standards so that people never have to change their end device when they want to consume different audio content. There is fair competition between all countries.

Connecting bridges:

Radiorope established a region called Media Librana so as not to disconnect from Streamania in the north. This created a close connection; it is a bridge to streaming where, alongside linear radio, people can listen to any radio program, reports, features and interviews whenever they want.

Uninhabitable regions:

Cehdehistan, CD-istan, Mp3-ia and Vinylis are global powers of the past which are drifting further and further apart and turning into uninhabitale regions. Mp3-ia will continue to freeze over whilst CD-istan will dry out further. Cassettonia has already been lost to the sea.

Wind of change:

The name of the famous wind of change ceaselessly blasting over the continents is “Alexa”.

Artificial resting places:

The people of the Audio Union have also built the artificial Silent Island. This island is difficult to reach but it is a major holiday destination where people “unplug” to experience peace and relaxation away from the relentless background noise.

New water veins:

Climate change has also caused Lake Commercials to dry out a bit. The gushing streams of advertising have turned into lots of small, gentle streams of hidden advertising which flow in front of every front door and fill up individual pools. These represent subtle and personalised advertising

The Audio future with Lego:

Watch how the audio usage will change from the perspective of a participant of LEGO® SERIOUS PLAY® WORKSHOP:

Audio usage yesterday and today:
from CD to streaming

At the end of the 20th century, all listeners predominantly used the same audio channels, the offer was manageable and almost exclusively analogue: FM radio, vinyl records, cassettes. It was not until later that CDs were added as the first digital audio media. In the course of increasing digitalization, the range of audio products diversified. New independent audio channels were created, in particular streaming. Other channels, such as CDs and more recently MP3, have lost their importance and are likely to disappear completely from listeners’ ears in the future.

The new channel diversity has also resulted in differences in audio usage. This is because audio content can now be accessed via numerous terminal devices. Audio is mobile, always available and not tied to any sound carrier. Online audio services are now taken for granted alongside FM: streaming services such as Spotify, podcasts and audio book providers such as Audible offer consumers content tailored to their needs and are deliberately switched on. Analog audio media such as cassettes and vinyl records are currently experiencing a renaissance – CDs, on the other hand, are disappearing in the diversity of offerings.

At the end of the 20th century, all listeners predominantly used the same audio channels, the offer was manageable and almost exclusively analogue: FM radio, vinyl records, cassettes. It was not until later that CDs were added as the first digital audio media. In the course of increasing digitalization, the range of audio products diversified. New independent audio channels were created, in particular streaming. Other channels, such as CDs and more recently MP3, have lost their importance and are likely to disappear completely from listeners’ ears in the future.

The new channel diversity has also resulted in differences in audio usage. This is because audio content can now be accessed via numerous terminal devices. Audio is mobile, always available and not tied to any sound carrier. Online audio services are now taken for granted alongside FM: streaming services such as Spotify, podcasts and audio book providers such as Audible offer consumers content tailored to their needs and are deliberately switched on. Analog audio media such as cassettes and vinyl records are currently experiencing a renaissance – CDs, on the other hand, are disappearing in the diversity of offerings.

Audio 2025: The Instagram for Music

The audio meeting place of the future is increasingly shifting into the digital world. Networking is taking place globally. The trends in the expectations of audio consumers are clear recognizable:

1. A new audio union is created

Audio connect closer together again. The central channels FM radio, streaming services, podcasts and web radios will converge by the year 2025 and partly merge into each other.

3. Personalization is increasing:

advertising will become more personalized, subtle and the user is therefore not disturbed by hearing, but ideally offers the user concrete added value. Consumers continue to have the choice of using the free version with advertising or the paid premium version without advertising.

2. Central access to audio content:

self-determined use and multi-optionality are becoming increasingly important. While different receivers are still used today to get different audio content, there will only be one central device in the future. In addition, radio will become customizable and listeners will become program directors. Radio on demand will make it possible to consume the appropriate audio content depending on the situation, mood or personal daily routine.

4. A conscious switch-off:

from music activation also plays an important role in the future. On Silent Island, listeners seek and find peace and relaxation.

ONCE UPON A TIME, THERE WAS…

In the 1980s, there was one huge land mass, covering the entire planet. This supercontinent was known as „Analogia“.

 The countries which made up this continent were:

FMania, Vinylis, Cassettonia and CD-istan.

The borders between the countries were open and unguarded, for peace prevailed over the planet. The entire population primarily used the same audio channels, and so there was a sense of togetherness here.

The climate was gentle and warm but also very changeable. Nevertheless, the people were comfortable and felt good here.

But then, the rise of the internet gradually started to bring about a change in the climate. The sea levels and climatic conditions in the countries started to change.

Small land masses gradually started to split off and drifted away from the once large continent.

2019: Continental drift and climate change brought about by the rise of the internet and smart phones

The rise of the internet and smart phones has scattered the continents far and wide, causing differences in audio usage to emerge. As the continents have changed, so too have their inhabitants.

Continents and countries:
1. Radiorope– the fertile land

  1. FMania 
    FMania is now a country on the separate continent of Radiorope. It is an established, stable, fruitful country that does not attract much attention. However, there has been scant further development here. Its technological backwardness has meant that it has lost influence in global politics. The people here are conservative, quite old-fashioned, frugal, undemanding, hard-working and pleasant, but of a serious disposition. They consume a lot of news and negative headlines and focus on the serious things in life.
  2.  
  3. DAB-deria
    As a result of climate change and techological advancements, Dabderia+ has emerged as a small country in its own right with a modern image. It is progressive and highly technological. Because of its modernity, a few people have emigrated here from FMania. Life here is very expensive though; only a few can afford to live here so it is sparsely populated. The future of Dabderia+ is uncertain because politicans do not want to invest in development here.
  4.  
  5. Webradpolis
    Webrapolis has a similarly modern image. It too is a progressive and highly developed country. There are many cities worth visiting, all international in nature and culturally heteroegneous. The population density is very high; anybody can afford to live here without a problem. A few prominent figures have settled on the Simulcast Hills, attracting tourists from all over the world. Near Streamania, there are holiday beaches where it can get very hot.

2. Streamania – the new continent

  1. The country Musictopia is a highly advanced, highly technological, rich, capitalist country. There is a lot to see and do, especially in Spotify City. There is always something new and better to discover. Life is vibrant here. The people are forward-thinking and innovative, with ambitious ideas. This country is home to many unconventional thinkers, mostly young people who are becoming ever more comfortable and demanding. The people here always have a happy life. They are generally not very serious because they consume hardly any news. Immigration from the other continents is causing the population to grow very rapidly. Although there are many sub-cultures, they live in their echo chambers. The country enjoys a very warm to sub-tropical climate. The south is a popular holiday destination, with beautiful beaches, holiday entertainers and amusement parks.
  2.  
  3. St. Youtube is an exciting, amazing country. With its many unexplored caves and lakes, it is an exciting destination for explorers. The country has just experienced a population explosion and so there are lots of children and young people. The people are cosmopolitan, diverse and curious. There is always something going on here and there is always something new to see. Many prominent figures live here with their communities. However, the country is also quite unstable as it is very culturally heterogeneous. The future is uncertain.

    Rivers flow out from Lake Commercials and pass through Radiorope and Streamania. They represent a steady stream of mass advertising.

3. The Islands

  1. Podcast Island is a small, stable and independent, newly-emerged democracy. It can sometimes be difficult for outsiders to reach; many have no interest in it whatsoever. However, the island has managed to win the hearts of some explorers. The people here are very focused and eager to learn. These are people who say what they think – you either love them or you hate them! Although it can sometimes get stormy, the climate here is very invigorating.
  2.  
  3. Audiobook Island is a sleeply island that has also recently emerged out of the sea. Those who have discovered it can freely live out their days here. It is a very colourful place, with lots of interesting plants and animals. Although the people here are rather lazy, they are also very pleasant and imaginantive. Because of its tropical climate, it is an insider‘s tip for a holiday destination.
  4.  
  5. Videoland has also recently emerged. It is an industrial centre of power and rich in natural resources. Its technologically advanced nature influences the entire planet, especially Streamania. However, the people here are very capitalist and superficial. It is a throw-away society where new things do not last.

4. The continent Preserve

    1. Mp3-ia has been cooling for years and is already frozen over in the north. Icebergs cover the once flourishing country, with the population either ageing or emigrating. Tourism is also on the decline. But the people who went to great efforts to build a good life here staunchly remain.

 

    1. CD-istan was once a prominent country with great influence in global politics, but is losing its renown. Climate change has caused the country to shrink. Although there are a few oases and sights to see, the country’s technological backwardness is causing it to lose appeal and many of its people are emigrating overseas. The standard of living is deteriorating, large areas are drying out and deserts are forming.

 

    1. Vinylis is a country with a great past. As it has drifted far from the other continents, you now have to battle through jungle in order to get here. But it‘s worth it. It has nature reserves and valuable sights worth seeing. Its intrinsic flair means that it is increasing in popularity as a holiday destination for nostalgia tourists. However, the climate here is generally hot and dry; the tremendous heat can be exhausting for visitors from abroad, who are often unable to tolerate it for very long.

 

  1. Cassettonia has lost a huge amount of its land to rising sea levels and looks set to sink completely. Life here has ceased to exist; the region is desolate, its raw materials have been exhausted. The occasional tourist does still come here now and again as they remember the country from before. These are mainly young families with children.

 

5. The water vein: Advertising

Rivers flow through Radioropa and Streamania from Lake Commercials. They stand for a uniform stream of mass advertising.

2025: The Audio-Union is born– The continents merge

The Audio-Union:

The climate change brought about by the rise of the internet, under the influence of voice control technology and the One Device has led to the merging of the continents Radiorope and Streamania. This has formed the supercontinent of Audio Union, a land where the borders are no longer guarded. A new era has dawned. While the climate in Streamania and Radiorope is becoming more pleasant, in other regions, it is becoming harsher.

Borders disappear:

There are globally-applicable rules for mutual exchange and uniform standards so that people never have to change their end device when they want to consume different audio content. There is fair competition between all countries.

Connecting bridges:

Radiorope established a region called Media Librana so as not to disconnect from Streamania in the north. This created a close connection; it is a bridge to streaming where, alongside linear radio, people can listen to any radio program, reports, features and interviews whenever they want.

Uninhabitable regions:

Cehdehistan, CD-istan, Mp3-ia and Vinylis are global powers of the past which are drifting further and further apart and turning into uninhabitale regions. Mp3-ia will continue to freeze over whilst CD-istan will dry out further. Cassettonia has already been lost to the sea.

Wind of change:

The name of the famous wind of change ceaselessly blasting over the continents is “Alexa”.

Artificial resting places:

The people of the Audio Union have also built the artificial Silent Island. This island is difficult to reach but it is a major holiday destination where people “unplug” to experience peace and relaxation away from the relentless background noise.

New water veins:

Climate change has also caused Lake Commercials to dry out a bit. The gushing streams of advertising have turned into lots of small, gentle streams of hidden advertising which flow in front of every front door and fill up individual pools. These represent subtle and personalised advertising

The Audio future with Lego:

Watch how the audio usage will change from the perspective of a participant of LEGO® SERIOUS PLAY® WORKSHOP: